Videos have become an essential means Latest Mailing Database of communication with customers, partners, and employees. 69% of people say they prefer to watch a short video to learn about a product or service. Videos help generate leads, Latest Mailing Database increase sales, reduce the number of support calls, and provide many other business benefits. This applies only to well-made videos, of course, where ‘well-made’ means informative, engaging, high-quality, and relevant to viewers’ needs. To make sure your video tutorial doesn’t miss any of these qualities, follow this step-by-step guide: Step 1: Determine your objectives Let’s start from the end: what do you want your viewers to do after watching the video tutorial? Let’s say your video is about how to use your company’s app. So, after a person finishes the tutorial, you would probably like them to know about all of the app’s features and how to use them, so they won’t contact your support department or leave a negative review. Step 2: Research the topic Once you’ve set the learning objectives, research the topic you’ll be talking about in the video. If it’s your app, explore it and talk to SMEs, who, in this case, would be product managers. This way, you’ll understand what you need to tell your viewers. Step 3: Identify your audience This step is crucial because you can focus on entirely different aspects, depending on the type of audience. Let’s suppose you’re creating a video tutorial for young people on how to use a mobile app. First of all, do they need a tutorial for that? Can you imagine a teenager needing a tutorial video on how to use Instagram?