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October 10, 2015 | Brandon Marcello, PhD

People often ask me what it takes to be a successful high-performance director, and who should be doing it? Should it be a physician, sports scientist, strength and conditioning coach, athletic trainer, or any other positions one can find on most pro teams today?... 

Over the years, I cannot count the number of times I have received phone calls or emails from universities regarding the tenuous, and at many times, adversarial relationship between their athletic trainers (ATCs) and strength & conditioning coaches (S&C).  It astounds...

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